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Brand Value: The Final Say
“How much cheese do you take off the pizza until you have no customers left?” Gordon Bethune, Continental Airlines turn-around CEO (circa 1994) Defining Value Financial results and brand experience –...
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Drive Decision Trees for Definitive Feedback
“No great marketing decisions have ever been made on quantitative data.” John Scully Former PepsiCo president, former Apple CEO The Tree of Knowledge Marketers commonly use decision trees to assess...
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